|
MMBA | Coming Events 2008 MMBA Annual Conference
The 2008 MMBA Annual conference will be held on This Year's Conference Features: The following seminars have been confirmed: Tom Shay (Flying in Especially for Our Event) Tom Shay's experiences as a fourth generation merchant provide him with the knowledge and background to present tried and proven ideas to assist with the day to day operation of retail businesses. During the 25 plus years that Tom was a part of the family business, the stores were ongoing laboratories for the management and promotional techniques that are the backbone of his seminars. Tom will be presenting three seminars:
For more on Tom, go to:
www.profitsplus.org. Total Register Systems Q & A Rum 101 Bacardi Master Blender Willie Ramos is flying in to give attendees a training session on how rum is distilled, bottled and sold to the United States. Willie travels around the world talking about rum, and we are fortunate he can attend our event. How to Sell More Wine This seminar is geared toward smaller facilities with limited current wine customers, and larger stores who want to increase sales. Ste. Michelle Wine Estate's Randy Dobratz will address product selection, overall pricing strategy, the proper way to run in-store samplings, the two types of off-site tastings, the advantages of having product available for everyday basic tasting, wine clubs, the importance of on-going staff education / knowledge and more. Harvesting the Dream This is the true story of an immigrant family's rise to prominence and the brand that rewrote the rules of wine. Brad Muslof will tell the inspirational story of the Trinchero family, its Sutter Home winery, and how their light and sweet White Zinfandel became America's best selling wine and a staple at tables across the country. Also:
I look forward to seeing you at Arrowwood!!! |